:: Volume 1, Issue 3 (12-2019) ::
IJES 2019, 1(3): 0-0 Back to browse issues page
Relationship between Social Responsibility, as an Ethical Factor ‎and Corporate ‎Image
Hossein Rahimi kolour Dr *, Nader Eskandari Mr
Abstract:   (528 Views)
Background: The purpose of this research is survey about the relationship between social responsibility of a ‎company and corporate image in banking industry.
Method: This is a descriptive-correlation study. The population of the study includes all staffs of banks in Iran. Among all staffs, 240 subjects (in access group) filled the questionnaire completely. Data were gathered by questionnaire and were analyzed by SPSS through multiple regression
Results: Findings show that customers understand company social responsibilities activities as a main ‎element when dealing with banks. When banks accept these activities, the positive figure of company ‎reinforces and it creates positive relations and noticeable relations between activities of social ‎responsibility and corporate image.‎
Conclusion: Many studies are spoken about company social responsibility, but ‎a little were found in ‎banking part. This subject needs more research for better understanding of corporate ‎social responsibility activities and their effects on corporate image.‎
Keywords: Corporate image, Ethical responsibility, Economic, Philanthropic responsibility, Legal responsibility
Full-Text [PDF 707 kb]   (263 Downloads)    
Type of Study: Research | Subject: Special
Received: 2019/05/20 | Accepted: 2019/08/23 | Published: 2019/08/23


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Volume 1, Issue 3 (12-2019) Back to browse issues page