en تخصصي Special Short Communication <div style="text-align: justify;"><span style="font-size:12px;"><span style="font-family:Times New Roman;"><span style="line-height:normal"><b><span style="color:#002060">Introduction</span></b>: Learning agility is an important area of study among consumers due to its significant impact on adaptability and success. The exploration of learning agility in marketing is increasing; however, little attention has been paid so far to its predictors and consequences. The aim of the present study is to examine the relationship between organizational ethical values and learning agility in football club consumers.</span><br> <span style="line-height:normal"><b><span style="color:#002060">Material and Methods: </span></b>This research is descriptive-correlational in nature. The statistical population included customers of sports clubs in Iraq, and a sample of 411 individuals was selected using stratified sampling. The study utilized the Learning Agility Questionnaire by Gravett and Caldwell and the Organizational Ethical Values Questionnaire. Data were analyzed using structural equation modeling and the SPSS version 18 and PLS version 4 software packages.</span><br> <span style="line-height:normal"><b><span style="color:#002060">Results:</span></b> The results showed that ethical values have a significant relationship with learning agility.</span><br> <b><span style="line-height:107%"><span style="color:#002060">Conclusion:</span></span></b><span style="line-height:107%"> The present study highlighted that ethical values play an important role in learning agility, which leads to perceived value in the use of sports services by consumers.</span></span></span></div> Learning agility, Ethical values, Football club 79 84 http://ijethics.com/browse.php?a_code=A-10-391-1&slc_lang=en&sid=1 Mohammed Riyadh Hamza ryad80553@gmail.com 10031947532846003801 0009-0004-3762-9045 No Ph.D. Student in Physical Education Sports Management, Department of Movement Behavior and Sports Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran Seyyed Mohammad Kashef mm.kashef@urmia.ac.ir 10031947532846003802 10031947532846003802 Yes Department of Movement Behavior and Sports Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran Mohsen Behnam m.behnam@urmia.ac.ir 10031947532846003803 10031947532846003803 No Department of Movement Behavior and Sports Management, Faculty of Sport Sciences, Urmia University, Urmia, Iran