Selective code |
Axial code |
open code |
Effective factors |
Factors related to business enterprise |
Organizational atmosphere related to the business company (1), The organizational structure of the business company (1), Ethical organizational culture (1), lack of knowledge and awareness (1) |
|
market atmosphere |
Business interaction with distributors (1), Interaction of businesses with raw material producers (1), Competitors' behaviour in attracting business customers (1), Competitive atmosphere between sports businesses (1) |
|
Customer behaviours |
Employees' lack of awareness of ethical principles (1), Customer shopping ethics and culture (1), Lack of customer awareness of rules and procedures (1) |
|
Economic factors |
Greed for more profit (3), The short-term capital return period (1), Increasing competition (1), Economic pressures of the market (1), initial price fluctuation (1), Compliance with moral values in the expected profit of the seller (1), Ethics in business financial issues (1), Commitment to economic profit (1), The economic situation of society (1) |
Sociocultural factors |
Customary behaviours of society (1), Beliefs and beliefs of the seller (1), Injustice prevailing in society (1), Attention to cultural and social responsibilities (1), Social status of people (1) |
Rules and policies |
Lack of effective supervision and control (1), Policies governing businesses (1), Regulatory policies (1), Creation and amendment of business laws (1) |
Strategies |
Infrastructure and equipment |
Strengthening the infrastructure and culture (1), Using technology tools (1) |
|
Management and structure |
Strategies for financial transparency in businesses (1), Research and development in the category of business ethics (1), Preventive strategies of financial crimes (1) |
|
Rules and regulations governing businesses |
Standards or codes of ethics related to advertising at the country level (1), Determining ethical principles and observing them (1), Establishing laws and regulations to prevent fraud (1), Establishing laws to fine various businesses (1), Establishing incentive laws for ethical businesses (1) |
|
Supervision |
Establishing or strengthening regulatory institutions (1), Continuous monitoring and control (1), Physical monitoring systems (1), Technology-based surveillance systems (1), Strengthening supervision by :union:s and guilds (1), Increasing supervision and judicial inspections (1), Supervision and inspection of custodian government organizations and institutions (1) |
|
Education |
Teaching moral issues in schools (1), Training of advertising administrators (1), Staff training (1), Proper training of the salesperson by rules and business issues (1), Development of training courses and empowerment based on ethics in business (1), Empowering business owners through :union:s and guilds (1), Ethical training of customers through the media (1) |
Spread and promote |
Increasing the awareness and alertness of audiences and customers (1), Promoting ethical culture among businesses (1), Customer participation (1), Universalization of moral values (1), Promoting social responsibility in advertising (1), Encouraging transparent advertising (1), Promotional role of social networks in ethical issues of business advertising (1), Spreading and promoting professional ethics through mass and public media (1), Developing professional ethics through :union:s and guilds (1), Promoting social responsibility through the media (1), Awareness of moral values through the education system (1) |
Dimensions of ethics in advertising |
No supply of dark products |
Not advertising and promoting illegal services (betting, etc.) (1), Not advertising and promoting illegal sports goods (energetic substances, etc.) (1) |
|
Religious values |
Honesty of advertisements (3), No lying in product description (2), Preservation of religious and national values in advertising (2), Respecting human dignity in advertising (2), Observing modesty and politeness in advertising (2), Preservation of the dignity of Muslim women in advertisements (2), The belief system and value beliefs of the seller (1), Attention to cultural and religious values (1) |
|
Methods of promotion and advertising |
fair competition (3), Not denying similar goods (2), Compliance with ethics in describing competing companies (1), Diversity and plurality in presenting ethical advertising methods (1), Not using fraudulent and deceptive techniques (1), Not providing false information about competitors in advertisements (1), Not humiliating and destroying competitors (3) |
social values |
Refraining from endangering people's health in advertisements (2), Advertising and marketing for children and teenagers based on the rules of the supervisor (3), Healthy economic competition in advertising (2), Maintaining the health of society (not advertising harmful products) (2), Not using western and intangible names to advertise goods or products (2), Respect for all sections of society (absence of racial, gender, religious discrimination, etc.) in advertisements (3), Honest and transparent advertisements (1), No customer theft in the advertising process (1), Non-violation of consumer rights in advertising (1), Not abusing people in advertisements (1), Not promoting addiction in advertisements (1), Not promoting consumerism in advertising (1), Advertising tailored to people's needs (1), Not creating false needs (1) |
Communication with the customers |
Awareness and people's right to choose (2), Creating and developing ethical communication (2), Protecting the privacy of customer information (3), Not taking advantage of the audience's moral weaknesses (2), After sales support(1), The seller's denial of the initial price (debasement) (1), Considering the economic conditions of the people (1), No forced sales to the customer (1), Paying attention to customer requests (1), Promise to the customer (product quality, delivery time, etc.) (1), Protecting the privacy of customers when shopping (1), Honesty and truthfulness in sales (1), Protecting the rights of customers (1), Criticism of the seller (1), Justice in customers (1), Encourage customer feedback(1), Creating and maintaining customer trust (1), Using people who specialize in sales (1), Interaction and positive verbal communication with the buyer (1), Ethical speech with customers (1), Taking time to understand customer needs (1), Lead time in responding to customers (1), Increasing interaction and ethical communication with customers (1), Committed to respecting customers (1), Using offensive or inappropriate jokes(1), Attracting more customers (1) |
Content production |
Not using aggressive and anti-social content (2), Prohibition of using irrelevant images (2), Providing accurate and correct information about advertising services (2), Distinctiveness of advertising content (2), Not using misleading images (2), Compliance with ethical principles in the design of advertising content (2), Using attractive content for advertisements (2), Creating a sense of curiosity through advertising content (2), Transparency of advertising information (2), Not creating a negative mentality in the field of human beliefs (2), Not using exaggerated concepts (2), Using similar lyrics to other advertising programs (2), Using audio and video effects (2), Not using attractive tools that are not related to the product (2), Compliance with ethics in content production (1), Stealing other people's advertising content by the seller (1), Not using sexual, provocative and violent images (1), Not using humiliating images (1), Forgetting the weaknesses of the product (1) |
Product quality (product value) |
Information about the quality and price of products (3), Information about the product's advantage over similar products (3), Having a product standard (3), Not deceiving and hiding the truth of the goods (2), Ethics in providing quality products (1), fair pricing(1), Committed to providing accurate information (1), Not using misleading advertisements (1), Promoting a product with incorrect features (1), Misleading customers about product features (1), Non-compliance of the product or service with the relevant advertisements (1), Advertisements of fake and counterfeit products (1) |
Rules and regulations governing businesses |
Compliance with laws and regulations (1), Absence or insufficient implementation of rules (1), Advertising according to the rules and regulations (1) |
Outcomes |
Seller satisfaction |
Seller satisfaction (1), Developing products with an ethical approach (1), Protection of human rights (1), Earning a halal livelihood (1), Not having a guilty conscience (1) |
|
Branding |
Commitment to the brand (1), Brand recommendation to friends and acquaintances (3), Building positive relationships between vendors and customers (1), Increasing reputation in the market (1), Willingness to repurchase customers (1), Preference of this organization over other competitors (1), Customer increase (1), Development of competitive advantage (1) |
|
Financial consequences |
increase in sales (1), income generation (1) |
|
Customer related implications |
Repurchase decision (2), Stimulating the emotions of the audience (2), Creating a good feeling in the audience (2), Creating a sense of belonging in the audience (2), Customer trust (3), Meeting the needs of customers (1), Customer loyalty (3), Establishing a relationship between the seller and the customer (1), Customer satisfaction (3), Shareholders' satisfaction (1) |