Volume 7, Issue 3 (10-2025)                   Int. J. Ethics Soc 2025, 7(3): 45-54 | Back to browse issues page


XML Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Kalpar M, Ravani A, Jagirani A. Students’ Lived Experiences of Media in Maintaining Ethics. Int. J. Ethics Soc 2025; 7 (3) :45-54
URL: http://ijethics.com/article-1-404-en.html
1- Department of Information Sciences, Faculty of Science and Technology, University of Education, Lahore, Pakistan , Kalparmhmd@gmail.com
2- Department of Education, Lahore Leads University, Lahore, Pakistan
Full-Text [PDF 370 kb]   (7 Downloads)     |   Abstract (HTML)  (10 Views)
Full-Text:   (2 Views)
Students’ Lived Experiences of Media in Maintaining Ethics

Muhammad Kalpar1*, Anita Ravani2, Ayesha Jagirani2
  1. Department of Information Sciences, Faculty of Science and Technology, University of Education, Lahore, Pakistan.
  2. Department of Education, Lahore Leads University, Lahore, Pakistan.

Corresponding Author: Muhammad Kalpar, Department of Information Sciences, Faculty of Science and Technology, University of Education, Lahore, Pakistan. E-mail: Kalparmhmd@gmail.com
Abstract
Introduction: Ethics is an effective means for living better; therefore, learning it is essential to human life. With the emergence of new technologies, this matter has acquired new dimensions. Accordingly, the present study aimed to explain students’ lived experiences of media in maintaining ethics.
Material and Methods: The research employed a qualitative method with a phenomenological approach. The study population consisted of high school students in Lahore city. Using purposive sampling and following theoretical saturation, 40 students were selected as participants. Data were collected through in-depth semi-structured interviews and analyzed using thematic analysis (open coding).
Results: From the set of conducted interviews, after transcription, data analysis, and the removal of redundant codes, eighty conceptual codes were obtained and categorized into six main themes.
Conclusion: The results indicate that students have gained numerous positive and negative experiences through their interaction with media, which have left lasting effects on their ethics, behavior, and personality.
Keywords: New Technologies, Values, Ethics, Lived Experiences
How to Cite: Kalpar M, Ravani A, Jagirani A. Students’ lived experiences of media in maintaining ethics. Int J Ethics Soc. 2025; 7(3): 45-54. doi: 10.22034/ijethics.7.3.45

INTRODUCTION

Technologies have influenced human life since the dawn of civilization. While in the past, new innovations were exceptional and occasional, over the past two centuries they have developed at an accelerating pace. The dimensions of technological transformations in the present era have become so vast and complex that many people can no longer comprehend their intricacies and diversities [1]. During the past two decades, developments in information and communication technologies have so transformed the face of societies that, according to some, the Earth is no longer flat or spherical, but rather a vast network. McLuhan states that we now live in a “global village,” which coincided with the rapid expansion of communication technologies and the emergence of hypermedia [2].
According to Giddens (1999), today all of us live in one world, and as Robertson (1992) asserts, the world is tending toward a single unified space [3]. Statistics provided by various organizations and institutions also indicate a rapid and ever-increasing growth in modern information and communication services throughout the world. Koch states that information and communication technologies have created the potential and a new form of social relations that are not transient or ephemeral, and whose consequences differ from those of conventional social patterns [4].
The message of every technology represents a process or scale that manifests within human affairs. Castells argues that new communication networks encompass diverse cultures, values, and frameworks arising from multiple ideas and different participants [5]. Communication technologies, by manipulating time and space, have produced a world that is extremely small and condensed -a digital world encapsulated in devices only a few centimeters in size, such as mobile phones, monitors, or digital televisions. The astonishing and breathtaking advances in communications define other features of the contemporary world -namely, its information-centric nature. What flows through the vast communication networks is an enormous and ever-growing volume of information? This very production, distribution, and consumption of information has transformed the modern world into an information-oriented one [6].
The communications industry -through television, radio, cinema, telex, and ultimately the internet- has created a new world parallel to the real one: a placeless, borderless, and virtual world that has brought about significant changes in the individual and social lives of human beings. Today, computer technology in communication is regarded as one of the major indicators of development, culture, and ethics [7]. Modern educational technologies have accelerated scientific production; such that new discoveries are added to human knowledge every moment. E-learning, which includes computer-based, internet-based, and web-based education, directs new human paradigms toward a massive educational revolution. The transition from an industrial society to an information society is not necessarily an evolutionary process but rather a structural leap -one that, for the first time, provides the opportunity for nations to move from a state of backwardness to advancement. Among these, the development of information and communication technologies in education is considered the most important indicator of progress, and e-learning or virtual education is viewed as the key factor in scientific and cultural advancement.
However, it must be acknowledged that the revolution in communication and information technologies not only leads to the progress and development of societies but also — and more profoundly — transforms their values and social norms. According to Menschiz (2003), values are culturally defined standards of desirability, goodness, and beauty that serve as broad guidelines for social life.
With the presence of these technologies, moral values are sometimes consciously and sometimes unconsciously influenced and altered. The impact of technologies on cultural norms may affect elements such as language, identity, social relations, interactions between boys and girls, customs, rules, lifestyles, and individual ethics. Zokaei states that the vast amount of knowledge and information available to today’s youth through mass media forms the main foundation for their decisions and behaviors. Inglehart, based on cross-cultural studies, believes that value change occurs from one generation to another, not continuously from year to year; therefore, in his view, individual and societal values do not change overnight, but rather gradually and imperceptibly over time [8].
Accordingly, the present study aimed to explain students’ lived experiences of media in maintaining ethics.

MATERIAL AND METHODS
The present study is qualitative research of the lived experience type, also known as phenomenological research.
The research population consisted of high school students in the city of Lahore. Using purposive sampling and following theoretical saturation, 40 students were selected as the sample. Their demographic characteristics are presented in Table 1.
 

Table 1: Demographic characteristics of research participants
Gender Age(year) Grade Father Edu. Economic status Favorite media Favorite sport
1 Female 15 1 Diploma Average Internet Swimming
2 Female 17 3 Middle school Average Message Aerobic
3 Female 16 3 Primary school Average TV Volleyball
4 Female 17 3 Diploma Average TV Volleyball
5 Female 16 3 Secondary school Average TV Volleyball
6 Female 17 2 B.A. Good TV Swimming
7 Female 16 2 B.A. Average TV Volleyball
8 Female 17 2 Primary school Average TV Volleyball
9 Female 16 3 Secondary school Average TV Climbing
10 Female 18 3 Diploma Good TV Handball
11 Female 17 3 Primary school Average TV Volleyball
12 Female 16 2 Diploma Average TV Football
13 Female 16 2 Illiterate Good TV Tennis
14 Female 17 3 Primary Good TV Volleyball
15 Female 17 3 Diploma Average Internet Taekwondo
16 Female 18 3 Primary school Average Message Basketball
17 Female 17 3 Secondary school Average TV Volleyball
18 Female 17 3 Primary school Average Message Volleyball
19 Female 16 1 Secondary school good Message Basketball
20 Female 16 1 Diploma Good Message Basketball
21 Female 16 1 Secondary school Good Message Badminton
22 Female 16 1 Diploma Average Newspaper Football
23 Female 16 1 Diploma Average Newspaper Taekwondo
24 Female 17 3 B.A. Average TV Volleyball
25 Female 17 3 B.A. Good Internet Football
26 Female 15 1 B.A. Average TV Shooting
27 Female 14 1 Diploma Average Message Handball
28 Female 17 3 Primary school Average TV Volleyball
29 Male 15 1 Diploma Average TV Taekwondo
30 Male 16 1 Primary school Average Message Football
31 Male 16 2 Diploma Average Message Football
32 Male 18 3 Primary school Weak TV Volleyball
33 Male 14 1 Associate Good Radio Football
34 Male 18 4 Secondary school Average TV Billiard
35 Male 18 4 Diploma Average Internet Chess
36 Male 18 3 M.A. Good Internet Swimming
37 Male 18 4 Associate Average Internet Ping Pong
38 Male 16 2 Diploma Good Internet Football
39 Male 16 2 Diploma Good Internet Football
40 Male 16 2 Middle school Good Internet Football


 
To collect data, in-depth semi-structured interviews were employed.
The implementation procedure in the present study was as follows: using an interview guide, efforts were made to conduct interviews within the framework of the intended topic and research objectives, without directing or influencing the participants. Considering that the subject of this study was the understanding and lived experiences of students regarding moral teachings, and since schools were chosen as the research setting, the researcher, after referring to the schools, relied on student introductions for participation. At the beginning of each interview, after participants expressed their willingness to take part, their permission was obtained for audio recording. They were also assured that all information would remain confidential. The interviews were conducted in a quiet environment during the students’ free time. Since the interviews were semi-structured, the researcher, using the interview guide, ensured that the conversation remained within the research objectives. The ability to conduct interviews is a crucial factor for ensuring the validity and reliability of the data. For this purpose, the researcher began by conducting three pilot interviews to gain proficiency and experience in the interviewing process. After each interview, the researcher transcribed the recorded material and compared it with the audio to ensure accuracy and consistency before proceeding to the next participant. This continued until, in accordance with the sampling method, coding reached completion and no new information was obtained from the final participants. During transcription, meaningful nonverbal cues observed during the interviews were also taken into account by recalling the interview atmosphere while listening to the recordings, in order to prevent any misinterpretation. After reviewing the transcribed texts, meaningful sentences were extracted, and from within them, significant statements-derived with consideration of the aforementioned elements-were identified and analyzed. Each interview lasted approximately 20 to 60 minutes, depending on the participants’ willingness. In qualitative research, data validity refers to the extent to which the findings represent reality. To ensure the accuracy of the data, the researcher employed the method of “reconstruction of reality,” sending the transcribed interviews to the participants and subsequently receiving confirmation of their accuracy. Flick (2006) also refers to this technique as “communicative validation.”
Finally, the data were analyzed using a coding method.

RESULTS
After interviewing the students, concepts were extracted from the interview transcripts, which are presented in Table 2.
 

Table 2: Concepts extracted from the experiences of the research participants
Sentences extracted from the interview. Summary sentences Extracted concepts Sub-theme
My friend says that whenever I chat, I get angry because I use fake profiles to hire people. Using chat and fake profiles and enjoying it Using fake profiles and enjoying putting others to work False identity
Many of my friends who have satellite TV imitate it by watching bad Persian TV series and choosing and accompanying the opposite sex. Watching satellite and its bad series and its effect on choosing and how to have a relationship with the opposite sex The effect of satellite films and getting to know and communicating with the opposite sex Incorrect relationships with the opposite sex
Some of my friends’ dress and style their hair like the satellite TV movies, which I thought was cute. The cuteness of hairstyles and clothes with the effect of satellite -The unusualness of clothing styles
-Influence from satellite
Fashionism
In addition to increasing my knowledge, the Internet is a form of entertainment for me. Getting to know more science and entertainment through the Internet -Learning about new sciences
-Entertainment via the Internet
-Awareness of the principles of values
-Learning science
I learned about the dangers of lying from books and the radio, and I am now afraid to lie. Using the media to get to know lying -Using the media
-Getting to know the harms of lying
Research and investigation
I use text messages to comfort my friends when they are upset (sometimes I try to change the atmosphere with funny messages). Using text messages to calm down -Using the media
-Sympathy with friends to make problems less obvious
Understanding and solidarity
I learned how to make peace between people from the hosts of TV shows who, with logical words and Quranic reasons, established a bond of friendship between two people who had melted sugar.
Bonding friendship by citing reasons and verses from the Quran
-The role model of the prophets and the Quran
-Creating peace and friendship
-Logical words
-Empathy and sympathy
-Creating logical understanding
I learned some inappropriate words (really, don't be sensitive, peach) from TV and from my friends' repetitions, which I am afraid to say in front of my family and school staff and get reprimanded.
Taking as a role model the insistence on incorrect words from the radio and television
Inappropriate words -Relying on inappropriate words
-Borrowing inappropriate symbols
From the series, I became familiar with and aware of moral issues (such as how to communicate with the opposite sex, how to choose friends, etc.).
Education through the radio and television in how to communicate and make friends
-The effect of the Pakistan Broadcasting Corporation
-How to communicate correctly
Appropriate relationships with the opposite sex
From the movies, I learned that hiding important matters from the family is ultimately a disgrace and misfortune. Working secretly and stealthily will lead to misfortune -Education via the Pakistan Broadcasting Corporation
-Working secretly
-The scandal of doing wrong things
Secret work
From movies and series, I learned that clothing and makeup are a sign of power and respect. I learned from the movie that expensive makeup and clothes are a sign of respect -False education through films
-Not pretending and staying away from luxury
-Fashionism
-Attracting attention
From movies and series, I learned that one should not deceive anyone because it will end in harm. I learned from the movie not to cheat on people -Not cheating and not cheating
-The bad consequences of doing wrong things
Consequence thinking
Films, their adventures, and their teachings have a very good effect on me.
The good moral effect of watching the movie
The effect of the media Awareness of values ​​and moral principles
Television satisfies my feelings of loneliness, and I take its programs as a model. I don't feel lonely by watching TV Filling free time Reducing loneliness
From the stories on the radio, I learned not to trust anyone without reason. Education through the radio and not trusting unnecessarily -Education through radio
-Not trusting without knowing
Consequence thinking
From films, I learned how to live a right and healthy life (life with understanding and friendship is sustainable). Learning to live with understanding and lasting friendship from the movie Having understanding and solidarity in life Understanding and solidarity
Text messages with moral messages have had a very positive impact on my honesty and my relationship with God. Good text messages introduced me to good things -Being familiar with new technology and sciences -Honestness
-Communication with God
The children's program introduced me to being compassionate and proactive. The children's program taught him to be compassionate and active -Being compassionate
-Being active in affairs
Empathy and friendship
My friend's betrayal of her husband caused their divorce, and I hate this ugly act. I learned this from watching satellite movies. My friend's wife's betrayal and my hatred for her Creating hatred for bad people -Consequence thinking
-Divorce
I like satellite because its programs keep me away from my inner problems for hours and make me happy Keeping problems away from myself by watching satellite -Paying attention to free time
-Staying away from problems
Forgetting problems
Radio Jawan introduced me to important life issues such as making friends, living a healthy life, being clean (free from tricks and deceit), and having a healthy personality. Getting to know moral issues through the radio (making friends - being pure) -Learning about moral issues through radio
-Living a clean life
-Being without tricks and deceit
Making friends
I received a text message about honesty and it had an impact on me, and I tried not to lie anymore. I was influenced by text messages and I don't lie -Education through text messages
-Not lying
Honestness
Text messages have had the effect on me to be careful with my words and not to say anything unnecessarily. I should be careful not to speak unnecessarily and carelessly -Not talking unnecessarily
-Speaking carefully
Thinking about the future
I learned from television that the consequences of cruelty and evil towards parents are inevitable, and I am not like that at all. The bad consequences of oppression and cruelty Not being cruel Thinking about the future
I learned from the media and movies that fair competition leads to progress if we are not jealous people. Healthy competition and not being jealous -Not being jealous
-Healthy competition
Healthy competition
I like text messages because it makes it easier for me to communicate with friends and is effective in maintaining friendships. Easy communication and friendship with text messages Friendship and empathy Making friends
I learned about keeping a promise from stories Learning to be faithful to one's promises from stories Learning to keep your word from stories Keeping promises
Bad TV series cause divorce to increase in society Bad TV series education has caused separation -Learning to be honest about movies
-Divorce and separation
Divorce
I like satellite TV because not all of them are religious programs and they bring happiness. False happiness due to unauthorized programs -Being happy with unauthorized programs -Not repeating things Having fun
I learned to be fanatical about protecting my homeland from movies where there is a war between two countries and soldiers swear to defend their country. Bias in protecting the homeland through movies -Keeping your word
-Defending the border and homeland
Keeping promises to the homeland
Most text messages have introduced me to moral issues. Getting to know morality through SMS Text messages and getting to know ethics Familiarity with moral values
Some programs introduced me to moral teachings. Getting to know morality through TV shows Getting to know ethics through the program Familiarity with moral values
Most of the messages sent to me have positive moral points. Getting to know morality through SMS Text messages and getting to know ethics Familiarity with moral values
I learned about selflessness and sacrifice from the series Learning self-sacrifice by watching movies Sacrifice and forgiveness Thinking about the future
I became interested in moral points such as connection with God and patience from reading books, especially the biographies of the prophets and imams.
Learning moral points through reading books
Emphasis on familiarizing oneself with moral points through reading -Communication with God
- Patience
I became interested in the novel hell and heaven, which introduced me to patience and perseverance, which are two good qualities, but I am not a patient person myself. From the book, I learned about the two qualities of patience and perseverance, but I am not a patient person - Getting acquainted with patience through books
- I am not a patient person
Patience
From the books, I was introduced to a new concept of love, which is sacrifice, in my work, I often make sacrifices and God loves those who sacrifice. From the book, I learned about the concept of love and sacrifice - Getting acquainted with sacrifice through books
- Having forgiveness and sacrifice in life
Thinking about the future
In addition to entertaining me with its films, watching satellite TV also introduced me to a variety of fashions, and according to the new fashion, I think my friends accept me more and I feel great. Seeing a satellite -Having fun with satellite TV
-Getting acquainted with Western fashions
-Imitating fashions
-Feeling great with inappropriate work
Fashionism
Bad friends, satellite TV programs and films, and ugly text messages have had an impact on my immoral behavior. Bad friends, text messages, and satellites have had a great impact on me -The negative impact of a friend
-Movies, satellite, SMS
Familiarity with immoral matters
Newspapers and the events in them have introduced me to many moral issues, both good and bad, and have made me always act with a clear mind in life. The impact of newspapers on getting to know issues and staying focused on doing work - Collecting one's senses
- Acting intelligently
Thinking about the future
Bad education from satellite TV series and programs causes an increase in divorce in society. The bad training of the series has caused separation -Bad education from movies
-Divorce and separation
-Divorce
- Familiarity with immoral matters
 
The findings of this study, after removing common codes, are 80 conceptual codes that indicate students' lived experiences of ethical teachings in interacting with the media in six main categories and twenty-five subcategories, as shown in Figure 1.
 


Figure1: Students’ lived experiences of ethical teachings in interacting with media
DISCUSSION
After removing overlapping codes, the findings of this study yielded eighty conceptual codes that reflected the students’ lived experiences of moral teachings in their interaction with media. These were classified into six main categories -changes in communication patterns, changes in family life patterns, changes in leisure patterns, changes in appearance patterns, and changes in interpersonal relationships-and twenty-four subcategories, as shown in Figure 1.
  1. Changes in Communication Patterns
The subcategory of changes in communication patterns included both positive and negative experiences of students. Some students reported feelings of enjoyment from using modern technologies (such as text messaging, television, the internet, and satellite media) and becoming familiar with moral values through them.
Some researchers [9] have used the term technopoly in this regard. Technopoly refers to a system in which technology-particularly communication technologies-replaces all forms of belief, authority, and moral value, leading society toward the sacrifice of spirituality. Overall, the digital culture of new media has influenced taste, preference, communication patterns, needs, and norms.
  1. Changes in Family Life Patterns
The violation of norms, values, and ethics occurs across a wide spectrum. At the macro level, it manifests as waste, negligence, disorder, carelessness, insecurity, lack of expertise, and ignorance; while at the micro level, it results in illness, delinquency, crime, and sin. This finding is consistent with several other studies in this field [2].
  1. Changes in Verbal Symbols
Another key finding of this study indicated changes in verbal symbols within the Persian language, encompassing two subthemes: changes in the verbal symbols or words used in everyday communication, and the replacement of these with foreign-particularly English-terms. Although such change may strengthen foreign language proficiency, it also contributes to the gradual disappearance of certain Persian words. The important point is that, in general, communication technologies have become symbol-making tools. Some linguistic studies support this claim [10].
  1. Changes in Leisure Patterns
Technologies are not only communication media but also serve as platforms for entertainment, leisure, games, and recreation. This has transformed social interactions, norms, and values. Users of modern technologies are not passive recipients; rather, they actively seek information and entertainment according to their interests. The internet, in particular, functions as both an informative and entertaining medium, yet it is also seductive and deceptive. Moreover, the internet provides an outlet for individuals suffering from psychological difficulties [11].
  1. Changes in Appearance Patterns
Some studies [11] have shown that certain unique entertainment applications—such as following new fashions, showing off, monitoring others, and experiencing a sense of maturity by possessing specific and private tools-are regarded as the main motivations behind the use of modern technologies, especially mobile phones.
  1. Changes in Interpersonal Interactions
Modern communication technologies and media, through sophisticated and long-term planning, can significantly influence the relationships, beliefs, values, and ethics of society. Mobile phones, the internet, and similar tools have increased communication overall. In general, such tools are necessary to meet individuals’ needs and enhance social interactions, which in turn help satisfy many social, emotional, spiritual, physical, and essential human needs. Typically, those norms and values that benefit society are endorsed, whereas those that disrupt it are discouraged [2].

CONCLUSION
The vast advancement of modern technologies-particularly information technology-has brought to attention the realization of the “flat world” theory, which has undoubtedly influenced the maintenance of ethics as well. A positive and trusting attitude toward communication technologies is a common cultural characteristic observed in all developed countries. However, neglecting the potential risks of a communication technology can lead to a crisis of public trust.
Since the path of every technological development passes through a series of dualities in decision-making, it is necessary for ethical discussions about technology to be extended to broader segments of society, enabling greater public participation and influence in this field.
The results indicate that students, through their interactions with modern technologies and media, have gained numerous positive and negative experiences that have left lasting effects on their ethics, behavior, and personality.

ETHICAL CONSIDERATIONS
Ethical issues (such as plagiarism, conscious satisfaction, misleading, making and or forging data, publishing or sending to two places, redundancy and etc.) have been fully considered by the writers.

CONFLICT OF INTEREST
The authors declare that there is no conflict of interests.

FUNDING DECLARATION
This research did not receive any grant from funding agencies in the public, commercial, or non-profit sectors.

REFERENCES

  1. Vernyuy A. Impact of technological advancements on human existence. International Journal of Philosophy 2024; 3: 54-66. https://doi.org/10.47941/ijp.1874
  2. Ari M, Rahman M. Technology: Technological advances and changes in human lifestyles in a socio-cultural perspective. Proceeding International Conference on Science and Engineering, 2020; 3: 721-730. https://doi.org/10.14421/icse.v3.592
  3. Tai M C. The impact of artificial intelligence on human society and bioethics. Tzu Chi Medical Journal, 2020; 32(4): 339–343. https://doi.org/10.4103/tcmj.tcmj_71_20
  4. Hoehe M R, Thibaut F. Going digital: how technology use may influence human brains and behavior. Dialogues in clinical neuroscience, 2020; 22(2): 93–97. https://doi.org/10.31887/DCNS.2020.22.2/mhoehe
  5. He J. How does technology (re)shape our everyday life? Advances in Social Behavior Research, 2024; 8: 47-50. https://doi.org/10.54254/2753-7102/8/2024070
  6. Kumari T, Ul Oman Z. The modern technology has disrupted today's world: an analytical review of how technology affected quality of human interaction. International Journal of Computer Trends and Technology, 2024; 72: 27-34. https://doi.org/10.14445/22312803/IJCTT-V72I1P105
  7. Saariluoma P. The challenges and opportunities of human technology. human technology: an interdisciplinary journal on humans in ICT Environments, 2005; 1(1). https://doi.org/10.17011/ht/urn.2005134
  8. Jasim H. The effects of developments in technology on human health. AIP Conference Proceedings, 2023; 2591(1): 030031. https://doi.org/10.1063/5.0120172
  9. Amelia L, Balqis N. Changes in communication patterns in the digital age. ARRUS Journal of Social Sciences and Humanities, 2023; 3: 544-556. https://doi.org/10.35877/soshum1992
  10. Oliinyk L, Romaniuk N, Kuznetsova H, Horbenko I, Senchylo-Tatlilioglu N. The impact of digital and internet technologies on language development. Eduweb, 2022; 16: 41-54. https://doi.org/10.46502/issn.1856-7576/2022.16.03.3
  11. Bryce J. The technological transformation of leisure. Social Science Computer Review, 2001; 19: 7-16. https://doi.org/10.1177/089443930101900102
Type of Study: Original Article | Subject: Special
Received: 2025/05/18 | Accepted: 2025/06/25 | Published: 2025/10/19

Add your comments about this article : Your username or Email:
CAPTCHA

Send email to the article author


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License.